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About MirAIe Lifestyle

MirAIe Lifestyle is a connected living platform from Panasonic. We bring together intelligent products that make everyday life simpler — the kind of things you notice only when they are missing. A home that tells you where its electricity is going. A yoga mat that corrects your posture. A wearable that remembers what was said. Air you can trust in the room where your family sleeps. And more arriving as the platform grows. Everything on MirAIe Lifestyle sits in one of four areas of everyday life.

Four Pillars

Energy - Understand how your home uses electricity, appliance by appliance.

Safety - Know about electrical faults before they become problems.

Wellness - Build better habits with products that guide you as you go.

Effortless Living - Let intelligent devices take care of the small things.

How we choose our products

The products on MirAIe Lifestyle come from companies selected through Panasonic Ignition, Panasonic India's programme for working with early-stage deep-tech businesses. Each one is evaluated before it reaches this platform. That means you get products built by specialists, with Panasonic Ignition Program's assurance behind them.

One App

Several MirAIe Lifestyle product connects to the MirAIe application by Panasonic. One place to see what your devices are doing, get alerts when something needs attention, all in one place.

Why We Exist

Smart technology has been available in India for years. Most of it stays unused, because it is too complicated, too disconnected, or does not solve anything a person actually cares about. We are building the opposite — products that fit naturally into everyday life, on a platform simple enough that people keep using them.

MirAIe Lifestyle is run in partnership with Ultron, a team of e-commerce specialists with 50 years of combined experience across fashion, home, consumer goods and consumer durables. Ultron manages the platform and marketplace operations.